IAS Expands Partnership with TikTok
Integral Ad Science, one of the pioneers in digital media quality, has expanded its cooperation with TikTok. In addition to the IAS Brand Safety Solution, which was launched in September, IAS will now be able to assess viewability,
invalid traffic (IVT), and app-level brand safety, enabling brands and agencies around the globe to efficiently manage the quality of their media buys on TikTok’s platform.
IAS will now offer reliable third-party measurement enabled by the Open Measurement Software Development Kit (OM SDK), allowing marketers complete transparency and confidence in campaign results. The OM SDK, governed by the IAB and founded by IAS, is intended to provide transparent third-party viewability and verification measurement for ads served to mobile apps and open web environments. IAS is happy to be collaborating with TikTok, one of the largest content platforms, to deliver the OM SDK integration to their platform, paving the way for transparency in the walled garden space. Furthermore, the solution will include granular reporting as well as 24/7 access to the IAS Signal UI, allowing advertisers to take action and stay up to date on campaigns. By collaborating with IAS, marketers now have access to a more comprehensive set of solutions for managing their TikTok advertising campaigns.
Originally published at https://apac.cxotv.news on May 10, 2022.