Nutanix Introduces Partner Program Updates and Incentives

Nutanix has announced the next era of Elevate, a global partner program designed to re-define the partner engagement journey. While adhering to the program’s unified framework, Nutanix has evolved the Elevate program focus to provide a better experience for the whole partner ecosystem and customers across the customer lifecycle. This includes a broader rewards package to help partners profit along the way.

Harsh Vaishnav, Head of Channels India and SAARC, said in a statement that Nutanix prioritizes client centricity, therefore they revamped the Elevate program to fit their partners’ requirements for customer engagement. The program’s incentive framework has been broadened to reward partners at every point of the customer lifecycle, and autonomous sales cycles have now been incentivized. This will encourage partners to keep their commitment to clients even after the sale has been completed.

In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles. New updates to the Elevate Partner Program include:

Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle

Nutanix has expanded program incentives to cover not only partner organizations but also individual sellers and systems engineers, for the first time in Elevate’s history, in order to spark new customer acquisition growth. Individual sellers and systems engineers at qualifying resellers and service providers will be rewarded for selling Nutanix into net-new accounts under the New Business Individual Incentive.

Nutanix will begin rolling out a pilot program for an Elevate Program incentive aimed to reward select partners for delivering consistent, on-time renewal rates with their Nutanix customers in the coming months.

New incentive for partners that lead sales cycles autonomously

Nutanix has launched a Channel Led Selling Rebate Incentive for Elevate, designed to reward resellers who autonomously drive deals through the sales cycle.

Nutanix is allowing partners to fulfill this selling motion by introducing new tool sets such as the recently revised Sizer 6.0 capacity planning tool and improvements to Nutanix’s Performance + Deal Registration program.

A continued focus on building partner competencies through education and certifications

The Elevate program requirements include a new Sizing Associate accreditation need for all levels, aiming to assist partners to shorten sales cycles by leveraging Nutanix Sizer for rapid capacity planning, quoting, and order fulfillment.

Originally published at on September 23, 2022.

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